The Need for Professional Photography

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In terms of business expenses, professional photography is often an item overlooked. Whether you’re a start-up or well-established business, the cost of professional photography might prompt you to wonder if you might be able to get by without it.

After all, you could spend your money on other aspects of your business. Just take some pictures yourself on your phone. Or use stock photos… right?

WRONG!

The truth is that every business in every industry can benefit greatly from professional photography. No matter who your customers are or what you are selling, high quality photography is an important asset that will contribute to your overall success. When it comes to business expenses that are absolutely worth it, professional photography should be at the top of the list.

Why Is Professional Photography Important?

There are so many benefits to having professional photos of your organization and the products you offer. Here are just five of the multitude of reasons why your business should invest in professional photography.

1. A Picture is Worth A Thousand Words

You’ve probably heard this adage before. These days pictures are worth at least a thousand words – probably more! Photos enable you to show your customers what you have to offer rather than tell them. Today, 88% consumers like to see things for themselves before making a decision about a purchase (source: eCommerce Foundations). The internet has made this increasingly possible, which means photos and videos of your products and offerings are more valuable than ever before.


2. Your PHOTOS Represent Your Business

Often times the cost of professional photography makes it tempting for business owners to take photos themselves or find a lower cost alternative to hiring a professional photographer. Remember: your photos represent your business. This speaks highly in the food industry, if you show an image of un-appetizing entreé due to bad lighting or just thrown together, then this will communicate the same about your business and what you offer.

Your photos and your website are important when it comes to making a first impression on customers. Don’t skimp on them!


3. Customers Want to Get To Know YOU

Stock photos are one alternative that some consider when they feel a photo shoot with a professional photographer might be out of reach. While stock photos are certainly helpful for some purposes, they are not the best way to showcase your business. Why? Because they are not photos of your business. Consumer may wonder what are you hiding?

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Consumers want to get to know you! Generic stock photos which could give consumers a false impression of what you have to offer. The best way for potential customers to get to know your business is by showing them actual photos of your business in your location, your team in action, and your products.


4. Images Can Help You Get Found On the Web

If your business has a website, you may have heard of search engine optimization, or SEO. SEO is the practice of strategically optimizing various elements of your website in an effort to help it perform better in the search engine ranking results. There are many elements to SEO, and one element is images.

Optimized photos can help your website get found in the image results and perform better in the overall search results. They can also help to engage customers and keep them on your site for longer, or encourage them to choose you over a competitor.


5. Professional Photos are Versatile Assets

CONTENT IS KING! This has been a mantra for all web designers, but don’t forget that photos are also content – a powerful, versatile form of content at that.

Photos help make your website more engaging and the more time viewers spend on your site, the more likely they become paying customers. These images are also used brand-recognition on your social media channels (Facebook, Instagram, etc. You can also feature them in blog posts and articles – the possibilities are endless.

When building a successful marketing campaign, professional photos are a definite MUST no matter what business you are in. Take time to find and hire a professional photographer to showcase your business.