Tracking your marketing results

Know how consumers find your business and what drives them to purchase with Pak-Trak, the local print and digital advertising solution that tracks your campaign performance to definitively prove that Valpak really works for your business

How Does Pak-Track Work?

It all starts with The Blue Envelope. The Valpak print insert contains a unique call tracking number as well as a Pak-Trak Site URL which is observed for actions. Actions are described as consumer calls to the call tracking number via Marchex, traffic to the Pak-Trak site via Google Analytics, as well as activity on the client’s Business Profile Page for

How Do We Track The Data

1.) You advertise in the local Valpak Blue Envelope and on
We track:

  • Calls coming in from your ad and offer

  • Clicks and prints of your offer on

  • Web traffic to your landing page with Google Analytics

  • All from one easy-to-use dashboard!


Your Pak-Trak call tracking number is exclusive to your print ad and business profile page. So you know any calls coming in from that line are a direct result of your Valpak advertising efforts.