PRINTING SOLUTIONS

Whether you need help in promoting your business in our Blue Envelope, or you have other marketing solutions, we are your one-stop-shop. Our Creative Team can create vibrant content that catch the customer’s eye. All of our ads are designed with hand-picked imagery and layouts specially purposed to make your company’s offers pop. While we’re at it, let us give your business an edge with a new, sleek logo that is sure to create a memorable impression. Specializing in creating logos, print ads, signs, posters, and enhancing your branding to create a consistent visual portrayal of your business across all platforms.

Our goal is to make your business cohesive and recognizable to your customers whether they are reaching you through print media or digital methods such as a website. A well thought out design is essential to creating brand awareness and credibility with your audience, leading to more sales and a boost to your business’ bottom line. With Valpak of Southern Virginia, you will receive top notch graphic design services for all of the packages we offer. Get started today!

DIRECT MAIL ADVERTISING

Marketing that uses the mail service to send B2C and B2B promotions to targeted groups in the Hampton Roads area. The Valpak Blue Envelope allows a variety of businesses to send out advertisements including home improvements, health, retail and more! This is an opportunity to send and receive savings on a local, regional, and national level. Businesses can also choose to send solo direct mail advertising, in which case only one business will be featured.

Speak from their doorstep.

Your product or service can be promoted right at the doorstep of potential consumers through direct mail. Advertising through direct mail is a great market resource for reaching your Hampton Roads consumers because it means your advertisements can personally introduce themselves to targeted audiences through their mailboxes. This method of advertising is still a big trend in the market today, but a steady contender has been on the rise. Digital marketing is expanding rapidly as more businesses recognize the potential of marketing to more consumers almost immediately. Consumers are caught in the middle - people now have “junk mail” coming to their online inbox as well as their physical mailbox. Being bombarded by advertising tires the consumer. Valpak of Southern Virginia knows that good advertising will use both direct mail print and digital for maximum effectiveness.

Put something worth opening in there.

It is important to find creative ways to advertise so that your promotions stand out. Entice your consumers to open their mail. An opportunity to save is a good lure for this. People generally enjoy saving money. If your good or service can save them money, as well as meet a need or want, then there is a good chance the mail will be opened. Valpak conveniently presents savings to the consumer by mailing ads with coupons through direct mail, while additionally advertising online offers.

People know that when they see Valpak’s signature blue envelope in the mail, it is sure to be full of deals applicable to the consumer. The majority of Valpak’s client advertising is B2C marketing containing a diverse assortment of ads. This could include ads such as home improvement savings or seasonal deals. 

Getting your consumer to open the envelope or email is a big step, but there’s more to it than that. Knowing your consumer is one essential part of direct mail advertising. Since direct mail is personal and, as the name implies, ‘direct,’ you want to take full advantage of the personable nature of that communication. If you mail by location, familiarize yourself with the local audience so that you can better target them as potential consumers. Think of them as potential converts (the desired behavior here being to call the number on the ad or use the coupon). For instance, if you are advertising to an old town in Williamsburg that prides itself on its Colonial history, but you advertise in a big corporate style, then you are estranging your audience and effectively wasting resources on an ineffective ad. Show the people that you understand them and what is important to them so that your ad will be more applicable to their daily lives.

Know your customer.

As you familiarize yourself with your consumer you will build relationships in the community and expand your brand awareness in Hampton Roads area. Advertising through direct mail should be treated differently than online or mobile advertising. With direct mail print, the consumer is at home, and likely not hurried or on the move. They have more time to spend looking at details and information. However, your ad shouldn’t be so bogged down with unnecessary information, that they won’t take the time to read all of it. Think of the things they absolutely need to know. Upon opening mail, the consumer will spend more time considering an ad on average than they would with an ad on a mobile device, but that attention is still limited. Reading a lot of content takes effort. If you have a lot of content on there, you had better make it worthy of a closer look.

Direct Mail Post Cards

  • Post cards can either be one or double sided. We offer a variety of coating and corner options all with unique designs

  • Can be distributed at your business or mailed to customers in the Hampton Roads area.

  • Quickly gives the customer an understanding about a giveaway or event you are offering

  • Add a QR code to your postcard for customers to scan with their smart phone app to interact with your website or offer directly 6″ x 4″ and 8.5″ x 5.5″ on 14 Pt. Gloss Cover stock is a popular size with full color on the front and back

Order Extras for Your Store

Need extras for handouts or in-store promotions?  You can have extras printed in bulk to provide you with additional coupons, takeout menus, flyers or handouts for your own local promotion.

LOGOS

Whether you are looking to revamp your brand’s appearance or are starting a new business and need an identity, our talented team of graphic designers will create you a logo that will be recognizable and stand out.

Valpak Print and Online Marketing Solutions - logo development & brand identity

Valpak Print and Online Marketing Solutions - logo development & brand identity

SOLO DIRECT MAIL

Increase your Business-To-Consumer B2C marketing with timely promotions targeted to specific consumers. With a variety of custom direct mail options, you choose the best format for your advertising budget. Whether you want to provide your own list of targeted households or need assistance in finding the right demographic mix, let us help you find the most impactful areas. We’ll ensure your message comes through at the time and place that’s best for your business.

  • Go out monthly in our Blue Envelope to a variety of area by zip code.

  • Ad size of 7.916" x 3"

  • Brochures are a popular format that briefly shares a business's information with consumers

  • Gives the option to provide an overview of services, products and/or a company overview efficiently

  • Can easily be distributed at your business or placed on mailboxes in the Hampton Roads area

  • To further engage your audience, QR codes can be added so potential customers can connect with your website or offers

FLYERS • SIGNS • BANNERS

Flyers have a similar use as brochures but they may or may not be folded and come in a variety of sizes. Valpak provides you with a multitude of options beyond standard coupons. Capture consumer attention and incite action with our larger print formats: flyers and circulars. Flyers elevate your message and provide optimal exposure, while circulars rival freestanding newspaper inserts. Larger print formats look and feel different than other inserts, ensuring exposure. Consider using these in between standard coupon mailings to increase consumer anticipation and engagement. Tailor your coupon or flyers to your business goals and budget with choice of coupon format and paper type.