WHAT STRATEGY MAKES ADVERTISING MOST EFFECTIVE?
The best advertising isn’t always the most clever or most creative. Advertising should be judged on whether it leads to the desired consumer behavior: walk-ins, website visits, phone calls, purchases, or other inquiries.
Insights include how to:
Identify your target consumer
Figure out what they want
Gauge your competition
Best position your business for success
Develop a strategic marketing plan
The intent of this guide is to help you make your advertising more effective by building your plan on a solid foundation of marketing principles.