WHAT STRATEGY MAKES ADVERTISING MOST EFFECTIVE?

The best advertising isn’t always the most clever or most creative. Advertising should be judged on whether it leads to the desired consumer behavior: walk-ins, website visits, phone calls, purchases, or other inquiries.

Insights include how to:

  • Identify your target consumer

  • Figure out what they want

  • Gauge your competition

  • Best position your business for success

  • Develop a strategic marketing plan

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The intent of this guide is to help you make your advertising more effective by building your plan on a solid foundation of marketing principles.