How Can Valpak Help My Business?
Your Valpak office can meet your advertising needs and budget with a custom built marketing campaign that drives measurable results.
Browse our business blog for the latest news on direct mail and digital marketing. Find a variety of information on how to increase sales and grow the customer base for your business or call to speak to a team member today!
The Blue Envelope drives response and awareness through advanced targeting and expertise in design and best offers. Each month, the Blue Envelope delivers savings to nearly 39 million households in the U.S. and Canada.
Who am I advertising to?
• 470,000 households each month in the Hampton Roads area
• 89% of households that receive the Blue Envelope are aware of it
• 82% of households open and look through it
Sources: 2014 Valpak Readership Study, Research Now, October 2014U.
Valpak Demographic Options
Where can I advertise?
The Valpak Blue Envelopes are distributed across 47 Neighborhood Trading Areas (NTA's). These are commonly referred to as "zones." Each zone consists of 10,000 homes that meet the Valpak Demographic Profile listed above.
Valpak Direct Mail Insert:
• One 4-Color glossy advertisement - designed, printed, and inserted in the Valpak Blue Envelope.
• Mailed to the quantity of households in your market area selected.
Valpak Essential Digital:
• One Call Tracking Number
• One Search Engine Optimized Microsite
• One Landing Page
• Content syndicated to Partner Sites.
• Presence in Valpak Mobile App
• Links to Social Media and Website
Valpak Marketing Options
Multi-Source Tracking (Pak-Trak):
Reports will include Call Performance, Valpak Digital Actions, Landing Page visits and form fills. We are running several promotions designed to kick-start your campaign with several low-cost mailing zones.
Stand out from the traditional coupons with cardstock solutions. Available in mini, standard and oversize versions.
Coupon booklets are ideal for featuring multiple offers and/or products and services, such as quick-serve restaurants and retail stores.
Imprinting (sequential numbering)
Imprinting is the process of inkjetting a human readable code, or a barcode onto our single-panel cardstock products. We can imprint a sequential, random or unique alpha-numeric code. (advertiser supplied or Valpak generated).
Loyalty cards foster business loyalty by offering free rewards to consumers for repeat transactions with a business. These cards are similar in shape and size to credit cards, so they easily fits in wallets.
Menus & Multi-Panel Flyers
Flyers have the extra image area that are perfect for your restaurant menus. Or you can showcase multiple products, services or locations. Consumers keep flyers with menus or multiple offers longer.
Multiple impressions help advertisers improve their return on investment by using multiple single-panel inserts in the same Job/NTA.
Test multiple offers, associate responses by address and target specific households with our new Selective Targeting capabilities. Up to 3 offers can be mailed in the same NTA.”
Solo Values (custom direct mail)
Solo Values are custom direct-mail pieces tailored to specific advertiser needs. This turn-key direct-mail program lets you mail beyond the Valpak envelope.
On-Pak (on the envelope)
Prime position on the Blue Envelope along with a call-to-action to open for a special offer inside. A well-known and highly sought-after local brand will potentially lift consumer perception of the Valpak brand overall and raise visibility of your product or service. On-Pak is available with a minimum ad buy of only 6 NTAs. A 6-week lead time required to start and limited availability.